Case studies

Client · Tailortune

Two founders, a music studio open to the world, in 18 languages

AI prepares, two people decide: every song is reviewed before it goes out.

AI has read the client’s Spanish email and prepared the requests and the point to settle

Results

  • 3 productsrun by 2 people: songs, videos, printed objects
  • 48 hfor a unique song: lyrics, melody, voice, mix
  • 18 languagesmore than 70% of clients are outside France

The cockpit: AI prepares, two people decide

The work is ready before the decision. Nothing goes out without a person.

  1. The reply, in their language

    AI writes the reply in the client’s language. Sending stays blocked until a person has approved it.

  2. A musical direction to adjust

    Style, tempo, voice, what to avoid: AI proposes. A person edits it, then the song is composed.

  3. Measure, then improve

    Each task has its own AI. The team votes for what works best. The studio improves, under human control.

Draft reply in Spanish: sending stays blocked until a person has approved it

The reply, in their language

The journey

One song
  1. AutomaticOrder
  2. HumanThe client’s story
  3. AIProposed lyrics
  4. HumanReview and art direction
  5. AIComposition and voiceAI + human
  6. AutomaticDelivery in 48 h
  • Automatic
  • Human
  • AI

Gallery

Printed plaque with the cover and a QR code

The song plays from a gift you can hold

What makes the difference

  • Creativity stays human

    Art direction, reviews, musical choices. AI speeds things up; it does not decide.

  • An ad factory

    Dozens of video ads varied by occasion, angle and format; an ad that tires is replaced automatically.

  • A teammate who does not sleep

    Hermès, the team’s agent, drafts replies and posts; a founder approves, everything is logged. About €13 a month.

  • Built for the world

    18 languages, more than 70% of clients outside France.

Always in motion

The studio improves every week, and automates a little more each time.

  • Human corrections become rules the AI follows afterwards.
  • Each celebration on the calendar relaunches a full campaign.
  • New formats underway: illustrated song clips, client support by Hermès.
The full story

The starting point

Offer a song that tells a person’s story, without the price of a studio.

The studio

From the client’s story to the finished song. AI proposes, a human reviews the lyrics and sets the musical direction. Each song is unique.

The marketing machine

Ads produced in code and varied in series, a multilingual blog, seasonal campaigns in one pass.

Hermès

The team’s agent on Discord, one example among others of supervised automation. Dedicated studies will follow.

What comes next

Videos (see Tailortune Video Edit), printed objects, clips.

Technologies

  • Next.js
  • OpenNext
  • Cloudflare Workers
  • D1
  • R2
  • Cloudflare Queues
  • Drizzle
  • Sanity
  • Stripe
  • Resend
  • OpenAI
  • Sentry
  • Remotion

And for you?

A team of two that keeps producing: the same approach transfers to your support, your catalogue or your content.

A project to run the same way?

A studio run by two people, delivering a song in 48 h. Let us talk about yours.